Our TV Advertise

Our Plans

We decided to make a TV advert about Mercedes Benz car, the target audience for our TV advert is for people aged 25+, why not 18+? Because the car we advertising is a designed car for older people and for people that have a lot of money.

Equipment and Filming

• We are going to use Mac computer to edit our TV advertise, the application we are planning to use is Final Cut Pro or iMovie.
• We are going to use Cannon camera to film.
• Sofa to represent how comfortable is the car.
• Ps4 controller to represent how easy is the car.
• Mercedes Benz car.

Which techniques we are planning to use

Humour
Because we want the audience to focus on our advertise and make them laugh so they can remember it and share it.

Eye Catching
So the audience can stay interested on the car, focused on the TV advertise, so they pay attention on the advertise even if they doing something else.

Our title

Our title is going to be "A class Mercedes Benz comfortable, easy, fast", our title match which the target audience, comfortable for older people, easy for people that play video games and fast for people that have a lot of experience driving fast.

Comfortable- to older people, to on our TV advert we going to show that the car seats are comfortable like sitting on the sofa.
Easy- to teens (18+) that think driving is hard but with this Mercedes Benz a class is like driving a car in a Play Station, so on our TV advert we going to show that driving a Mercedes is the same thing as driving a car on a PlayStation.
Fast- for any age, more for 24+ for the people that have a good driving experience that like to drive fast.

Equipment's/ Prop List

• Mac
• SD Card
• Battery
• Mercedes-Benz Car and keys.
• Tripod
• Camera
• Uniform (Smart Cloth-wear)
• Laptop/computer

• Keyboard, Mouse
• Paper work
• PS4 Controller
• Sofa

Crew List

Claudio Herbert	Actor          Editing
Kelly Meza	Filming          Director          Editing

Production schedule

Date	Time of the day	Location	Characters	Which period	How long
11/12/15	Morning	New reception going to car park	Man	2	1hr 10 mins
15/12/15	Afternoon	Car park or inside the car	Man	3	1hr 10 mins
17/12/15	Morning	Inside the car or new reception	Man	2	1hr 10 mins
18/12/15	Morning	Inside the car or at the new reception	Man	2	1hr 10 mins

Shot List

Shot no	Interior/Exterior	Camera shot	Camera Movement	Description
1	Interior	Close shot	No camera movement Stationary	Man walking, going outside.
2	Exterior	Close shot	No camera movement Stationary	Man walking towards the car.
3	Exterior	Close / medium shot	No camera movement stationary	Man going around the car to the door.
4	Exterior	Close shot	No camera movement Stationary	A close shot of the man opening the car door.
5	interior	Close shot	No camera movement Stationary	Man opening the living room door.
6	Exterior	Close shot	No camera movement Stationary	A close shot of the man going in the car to sit down.
7	Interior	Close shot	No camera movement Stationary	A close shot of the man sitting down on the sofa.
8	Exterior	Close up	No camera movement Stationary	A close shot of the man when sitting down, showing how good is the car seat.
9	Interior	Close shot	No camera movement Stationary	A close shot of the man when sitting down, showing how good is the sofa.
10	Interior	Close shot	No camera movement Stationary	A close shot of the man turning around the car keys to turn on the car engine.
11	Exterior	Medium shot	No camera movement Stationary	A medium shot in front of the car, showing car lights goes on.
12	Interior	Medium shot / close shot	No camera movement Stationary	A close shot of the man grabbing the car steering wheel.
13	Interior	Close shot	No camera movement Stationary	A close shot of the man grabbing a PS4 controller and turning it on by clicking the PS bottom.
14	Interior	Close shot	No camera movement Stationary	A Close shot of the man stepping on the clutch pedal to change the gear.
15	Interior	Close shot	No camera movement Stationary	A close shot of the man changing the gear to 1.
16	Interior	Close/ medium shot	No camera movement Stationary	A close shot of the man doing off with the car.