Set Designer Research

Set Designer is the art of making scenic decorations. Responsible for defining and designing all the visual elements of a set.
I was watching on the website http://leviathandesign.co.uk/10.html different styles of sets.
This website has helped me to have different ideas of how to make the set that I'm creating. The colors that could attract much attention of children of us target audience.
Also it is a bit difficult since many materials are needed.
https://www.youtube.com/watch?v=v5IbCZ1G8TY 
I think this video helps me more because the set is a little bit more simple and small. Although it also contains many materials.

Multi-Camera Programmers.

·        Game Shows (Wheel of Fortune, Who Wants to Be a Millionaire?, Deal or No Deal …)

·        Talk Shows (Fernwood Tonight, The Today Show, Late Night…)

·        Studio drama (Dr Who, Casualty, Coronation Street, Broadchurch…)

·        Studio comedy (Fiends, Fawlty Towers, Blackadder…)

Saturday Prime-time. (5pm-9pm)

·        The Saturday Night Story (ITV, 5pm)

·        Pointless Celebrities (BBC1, 6pm)

·        The Getaway Car (BBC, 6.50pm)

·        Mastermind (BBC2 Wales, 6.50pm)

·        Ninja Warrior UK (ITV and UTV Ireland, 7pm)

·        ITV's BBC The Voice of Holland of UK (BBC1, 7.45pm)

·        Take Me Out (ITV, 8pm)

·        QI XL (BBC2, 9.35) 

I notice that BBC and ITV Channel is the most Multi-Camera shows on Saturday Prime-time. 

In my opinion  the success of these programs is depends on how much audience it has. Many of these programmers are translated into another language, or directly has its own version in different countries. For example I have seen The Voice (La Voz) of Spain, Colombia and Mexico in their own version; also I have seen Dr Who translated into Spanish language.

Advantages and Disadvantages of Qualitative and Quantitative

Qualitative

Advantages:

• It is more detailed and profound (It makes an analysis of attitudes, feelings and behaviors).
• It is responsible for people to expand their responses to new topics that are not considered.
• It is fixing detail and individually in the image of people, it can be built by the way they act and the feelings about these action.
• It tries to avoid preconceptions.

Disadvantages:

• Study fewer people.
• Slow at the time of data collection, and this is the reason why few people are studied.
• By the size of people studied, they can't generalize the results of the population, then they report the exact number rather than percentages.
• It is difficult to make systematic comparisons when people give different answers and highly subjective. 
• It must have a investigator who have strong skills, especially when doing interviews, focus groups and observations. 

Quantitative

Advantages:

• Larger studies of people.
• Good spread of results. 
• It allows a great intent and accuracy of the results.
• It is to provide summaries of the data supporting the extent of the phenomenon under study. It involves few variables and many cases.
• It has methods used to ensure the validity and reliability. 
• The research can be criticized, examined and compared with similar studies.
• Personal preconceptions are often avoided by researchers. 

Disadvantages:

• The data collected are tight and sometimes superficial. 
• The results are restricted by numerical specifications. 
• No frequent and detailed narrative. 
• Investigations are in an unnatural environment. Using an artificial atmosphere that can be applied to the exercise, which gives a laboratory results compared with the results of the real world. 
• The answer do not need to be reflect with people. 
• The data are reflected in the opinion of the investigators that people involved. 

Validity and Reliability

Validity

• It is a concept of logic. Logic is a science that teaches what are the conditions of validity of the arguments, inferences, proposition.
• Validity is therefore the best possible approximation to the "truth" that can have a proposition, an inference or conclusion .
• An instrument, a process, a sampling, a design are appropriate to help draw valid conclusions.

Reliability

• It is the property whereby a tool applied to the same phenomena, under the same conditions, yields consistent results.
• Reliability is a necessary, but not sufficient for the validity of an instrument.
• It is a measure for determining stability and internal consistency of the instrument

Evaluation of Mercedes - Benz Advertisement

1- 80% of people understanding what is the video about. Saying it's about an advert of Mercedes - Benz. 10% of the people think it's a video of young man with Mercedes - Benz, but they don't think it's on advertise. The last 10% thinks it's on entertaining video. 

2- 90% of people said they liked it because of the music, the way how is presented the car and camera angles. One person said it was very good but the camera needed to be more focused and entertaining. 10% said don't know if they liked it or not, they loved the features but it doesn't get the message properly. 

3- Things that the advert need to change or improvise:

• Message
• More attractions - Focus Camera
• Less move of the car and more about it.
• Less showing the guy and more about the car.
• Changing locations wheres the car. 
• Specific target audience. 
• Different clothes.

4- 70% of the people said it looked like a professional editing. 10% thought its amateur more. 10% said it's good. 10% said it's very good. 

5- 58/100 was the rate of everyone.

After checking all the questionnaires, I think that as group, we did well, I think we can improve by show more attractive things on the video, focus more the cameras, and show more about the car. Otherwise people will be confused asking what the video is about.

6- Main Audience.

The main audience is for people aged 25+, because the car we advertising is designed for people that have a lot of money, although we are more focus on the consumers that is looking for a car designed like Mercedes Benz. 

7- Final Advert Link.

https://www.youtube.com/watch?v=Qyxnz-DETOE

Our TV Advertise

Our Plans

We decided to make a TV advert about Mercedes Benz car, the target audience for our TV advert is for people aged 25+, why not 18+? Because the car we advertising is a designed car for older people and for people that have a lot of money.

Equipment and Filming

• We are going to use Mac computer to edit our TV advertise, the application we are planning to use is Final Cut Pro or iMovie.
• We are going to use Cannon camera to film.
• Sofa to represent how comfortable is the car.
• Ps4 controller to represent how easy is the car.
• Mercedes Benz car.

Which techniques we are planning to use

Humour
Because we want the audience to focus on our advertise and make them laugh so they can remember it and share it.

Eye Catching
So the audience can stay interested on the car, focused on the TV advertise, so they pay attention on the advertise even if they doing something else.

Our title

Our title is going to be "A class Mercedes Benz comfortable, easy, fast", our title match which the target audience, comfortable for older people, easy for people that play video games and fast for people that have a lot of experience driving fast.

Comfortable- to older people, to on our TV advert we going to show that the car seats are comfortable like sitting on the sofa.
Easy- to teens (18+) that think driving is hard but with this Mercedes Benz a class is like driving a car in a Play Station, so on our TV advert we going to show that driving a Mercedes is the same thing as driving a car on a PlayStation.
Fast- for any age, more for 24+ for the people that have a good driving experience that like to drive fast.

Equipment's/ Prop List

• Mac
• SD Card
• Battery
• Mercedes-Benz Car and keys.
• Tripod
• Camera
• Uniform (Smart Cloth-wear)
• Laptop/computer

• Keyboard, Mouse
• Paper work
• PS4 Controller
• Sofa

Crew List

Claudio Herbert	Actor          Editing
Kelly Meza	Filming          Director          Editing

Production schedule

Date	Time of the day	Location	Characters	Which period	How long
11/12/15	Morning	New reception going to car park	Man	2	1hr 10 mins
15/12/15	Afternoon	Car park or inside the car	Man	3	1hr 10 mins
17/12/15	Morning	Inside the car or new reception	Man	2	1hr 10 mins
18/12/15	Morning	Inside the car or at the new reception	Man	2	1hr 10 mins

Shot List

Shot no	Interior/Exterior	Camera shot	Camera Movement	Description
1	Interior	Close shot	No camera movement Stationary	Man walking, going outside.
2	Exterior	Close shot	No camera movement Stationary	Man walking towards the car.
3	Exterior	Close / medium shot	No camera movement stationary	Man going around the car to the door.
4	Exterior	Close shot	No camera movement Stationary	A close shot of the man opening the car door.
5	interior	Close shot	No camera movement Stationary	Man opening the living room door.
6	Exterior	Close shot	No camera movement Stationary	A close shot of the man going in the car to sit down.
7	Interior	Close shot	No camera movement Stationary	A close shot of the man sitting down on the sofa.
8	Exterior	Close up	No camera movement Stationary	A close shot of the man when sitting down, showing how good is the car seat.
9	Interior	Close shot	No camera movement Stationary	A close shot of the man when sitting down, showing how good is the sofa.
10	Interior	Close shot	No camera movement Stationary	A close shot of the man turning around the car keys to turn on the car engine.
11	Exterior	Medium shot	No camera movement Stationary	A medium shot in front of the car, showing car lights goes on.
12	Interior	Medium shot / close shot	No camera movement Stationary	A close shot of the man grabbing the car steering wheel.
13	Interior	Close shot	No camera movement Stationary	A close shot of the man grabbing a PS4 controller and turning it on by clicking the PS bottom.
14	Interior	Close shot	No camera movement Stationary	A Close shot of the man stepping on the clutch pedal to change the gear.
15	Interior	Close shot	No camera movement Stationary	A close shot of the man changing the gear to 1.
16	Interior	Close/ medium shot	No camera movement Stationary	A close shot of the man doing off with the car.