Advantages:
-
It is more detailed and profound (It makes an analysis of attitudes, feelings and behaviors).
- It is responsible for people to expand their responses to new topics that are not considered.
- It is fixing detail and individually in the image of people, it can be built by the way they act and the feelings about these action.
- It tries to avoid preconceptions.
Disadvantages:
- Study fewer people.
- Slow at the time of data collection, and this is the reason why few people are studied.
- By the size of people studied, they can't generalize the results of the population, then they report the exact number rather than percentages.
- It is difficult to make systematic comparisons when people give different answers and highly subjective.
- It must have a investigator who have strong skills, especially when doing interviews, focus groups and observations.
Quantitative
Advantages:
- Larger studies of people.
- Good spread of results.
- It allows a great intent and accuracy of the results.
- It is to provide summaries of the data supporting the extent of the phenomenon under study. It involves few variables and many cases.
- It has methods used to ensure the validity and reliability.
- The research can be criticized, examined and compared with similar studies.
- Personal preconceptions are often avoided by researchers.
Disadvantages:
- The data collected are tight and sometimes superficial.
- The results are restricted by numerical specifications.
- No frequent and detailed narrative.
- Investigations are in an unnatural environment. Using an artificial atmosphere that can be applied to the exercise, which gives a laboratory results compared with the results of the real world.
- The answer do not need to be reflect with people.
- The data are reflected in the opinion of the investigators that people involved.
No hay comentarios:
Publicar un comentario