Set Designer Research

Set Designer is the art of making scenic decorations. Responsible for defining and designing all the visual elements of a set.
I was watching on the website http://leviathandesign.co.uk/10.html different styles of sets.
This website has helped me to have different ideas of how to make the set that I'm creating. The colors that could attract much attention of children of us target audience.
Also it is a bit difficult since many materials are needed.
https://www.youtube.com/watch?v=v5IbCZ1G8TY 
I think this video helps me more because the set is a little bit more simple and small. Although it also contains many materials.

Multi-Camera Programmers.

·        Game Shows (Wheel of Fortune, Who Wants to Be a Millionaire?, Deal or No Deal …)

·        Talk Shows (Fernwood Tonight, The Today Show, Late Night…)

·        Studio drama (Dr Who, Casualty, Coronation Street, Broadchurch…)

·        Studio comedy (Fiends, Fawlty Towers, Blackadder…)

Saturday Prime-time. (5pm-9pm)

·        The Saturday Night Story (ITV, 5pm)

·        Pointless Celebrities (BBC1, 6pm)

·        The Getaway Car (BBC, 6.50pm)

·        Mastermind (BBC2 Wales, 6.50pm)

·        Ninja Warrior UK (ITV and UTV Ireland, 7pm)

·        ITV's BBC The Voice of Holland of UK (BBC1, 7.45pm)

·        Take Me Out (ITV, 8pm)

·        QI XL (BBC2, 9.35) 

I notice that BBC and ITV Channel is the most Multi-Camera shows on Saturday Prime-time. 

In my opinion  the success of these programs is depends on how much audience it has. Many of these programmers are translated into another language, or directly has its own version in different countries. For example I have seen The Voice (La Voz) of Spain, Colombia and Mexico in their own version; also I have seen Dr Who translated into Spanish language.

Advantages and Disadvantages of Qualitative and Quantitative

Qualitative

Advantages:

• It is more detailed and profound (It makes an analysis of attitudes, feelings and behaviors).
• It is responsible for people to expand their responses to new topics that are not considered.
• It is fixing detail and individually in the image of people, it can be built by the way they act and the feelings about these action.
• It tries to avoid preconceptions.

Disadvantages:

• Study fewer people.
• Slow at the time of data collection, and this is the reason why few people are studied.
• By the size of people studied, they can't generalize the results of the population, then they report the exact number rather than percentages.
• It is difficult to make systematic comparisons when people give different answers and highly subjective. 
• It must have a investigator who have strong skills, especially when doing interviews, focus groups and observations. 

Quantitative

Advantages:

• Larger studies of people.
• Good spread of results. 
• It allows a great intent and accuracy of the results.
• It is to provide summaries of the data supporting the extent of the phenomenon under study. It involves few variables and many cases.
• It has methods used to ensure the validity and reliability. 
• The research can be criticized, examined and compared with similar studies.
• Personal preconceptions are often avoided by researchers. 

Disadvantages:

• The data collected are tight and sometimes superficial. 
• The results are restricted by numerical specifications. 
• No frequent and detailed narrative. 
• Investigations are in an unnatural environment. Using an artificial atmosphere that can be applied to the exercise, which gives a laboratory results compared with the results of the real world. 
• The answer do not need to be reflect with people. 
• The data are reflected in the opinion of the investigators that people involved. 

Validity and Reliability

Validity

• It is a concept of logic. Logic is a science that teaches what are the conditions of validity of the arguments, inferences, proposition.
• Validity is therefore the best possible approximation to the "truth" that can have a proposition, an inference or conclusion .
• An instrument, a process, a sampling, a design are appropriate to help draw valid conclusions.

Reliability

• It is the property whereby a tool applied to the same phenomena, under the same conditions, yields consistent results.
• Reliability is a necessary, but not sufficient for the validity of an instrument.
• It is a measure for determining stability and internal consistency of the instrument

Evaluation of Mercedes - Benz Advertisement

1- 80% of people understanding what is the video about. Saying it's about an advert of Mercedes - Benz. 10% of the people think it's a video of young man with Mercedes - Benz, but they don't think it's on advertise. The last 10% thinks it's on entertaining video. 

2- 90% of people said they liked it because of the music, the way how is presented the car and camera angles. One person said it was very good but the camera needed to be more focused and entertaining. 10% said don't know if they liked it or not, they loved the features but it doesn't get the message properly. 

3- Things that the advert need to change or improvise:

• Message
• More attractions - Focus Camera
• Less move of the car and more about it.
• Less showing the guy and more about the car.
• Changing locations wheres the car. 
• Specific target audience. 
• Different clothes.

4- 70% of the people said it looked like a professional editing. 10% thought its amateur more. 10% said it's good. 10% said it's very good. 

5- 58/100 was the rate of everyone.

After checking all the questionnaires, I think that as group, we did well, I think we can improve by show more attractive things on the video, focus more the cameras, and show more about the car. Otherwise people will be confused asking what the video is about.

6- Main Audience.

The main audience is for people aged 25+, because the car we advertising is designed for people that have a lot of money, although we are more focus on the consumers that is looking for a car designed like Mercedes Benz. 

7- Final Advert Link.

https://www.youtube.com/watch?v=Qyxnz-DETOE